Li Yunzhu: This is a speech by Liu Erhai, an early investor, founder and executive partner of joy capital, entitled "crossing the devil's passage". In his speech, Liu Erhai said that the development of China's entrepreneurship has reached a new stage and has been upgraded to a full range of product and team competition. The rapid growth of enterprises and the strong entry of giants require entrepreneurs to study and create their own unique value. Source: innoangel 99 Author: Bian Xiaocao
What is "devil's passage";?
The theme I share today is through the devil's passage. Looking at many enterprises, including the shared bicycle mentioned just now, there was a time when people said that there were too many shared bikes and the color was not enough. But in almost a year, there are only three surviving colors.
From the previous group purchase, special car, catering o2o, video portal to the later bike sharing, video live broadcast, used car market, we found a common feature, almost every major industry has to go through a baptism.
There are three phenomena in the formation of this common character: 1. The rapid upgrading of competition; 2. The rapid growth of enterprises; 3. The entrance game of giants.
1. The competition has been upgraded rapidly. Once I met an investor in Sanlitun. He said that the shared bicycle you invested blocked our way. Don't you have any guilt as an investor? I'm sorry, but the competition is so fast and fierce.
2. The company grows rapidly. From the absence of cars to 800 or 9 million cars, the only time in a year is tiktok, which now affects the Tencent's friends circle.
Why can enterprises grow so fast? One important reason is that it is very easy to find users online, so these enterprises can succeed quickly. In addition, the capital increase of investors has also accelerated the growth of enterprises.
A foreign investor once asked me, & ldquo; how do you give money to the enterprise desperately? &"It seems like crazy investment. Actually, we know what we are doing. This is the rule of the current battlefield. We have no way. The influx of a large amount of capital also promotes the development of enterprises. As a player, you must abide by it.
3. The giant enters the game. Almost all industries can see the giant figure, which also brings different challenges to the friends present: do you want to stand in line? How to deal with someone else if the giant doesn't stand in line? Startups are in a state of panic and anxiety.
From what we have seen, if an enterprise wants to succeed, it must go through the devil's passage. It must go through the process of rapid upgrading of competition, rapid growth of the enterprise and the entrance game of giants to grow up.
How does & ldquo; others & rdquo; cross the devil's passage?
How to cross the devil passage? Let's go back to the essence and mode of business. For example, we can see how these enterprises actually cross or are crossing the devil channel.
First example: Weilai automobile. The most important thing is their engineering ability.
On October 12, 2016, in the north ring track of Nurburgring, Germany, Weilai automobile ep9 set the fastest electric vehicle lap speed record with 7 minutes and 05 seconds; on February 23, 2017, in the driverless test of Texas America track in the United States, ep9 set the speed record of 257 kilometers per hour, becoming the fastest driverless vehicle in the world; on May 12, the same year, ep9 achieved 6 minutes and 45 seconds and 900 Record breaking again; on December 16, Weilai officially released the first mass production vehicle es8.
The second example: Jingdong. Jingdong doesn't have much technology. You may do better than him. In that year, compared with Dangdang, Zhuoyue and Amazon, what did JD rely on to surpass its competitors?
In fact, the key lies in JD's logistics of large items, which does not have much technology, but complements the immature part of the value chain. The improvement of infrastructure can also create value and help enterprises cross the devil's passage.
The secret of Weilai automobile and Jingdong crossing the devil's passage is engineering technology and perfect infrastructure.
Pleasant capital has made a lot of investment. We have an investment strategy of "base area oriented". The so-called base area means that it has a relatively wide area and can make multiple investments in this field. We have invested in the first and second projects in this field. Finally, we have a deep accumulation of contacts and deep understanding in this field.